by Jack Campitelli, JD: The freshly-minted U.S. Federal Trade Commission regulations requiring disclosures and disclaimers when using testimonials and endorsements have raised concerns for the many websites that use endorsements and testimonials in their marketing.
The regulations, at first blush, are pretty nasty and leave a marketer wondering what to do next – without shooting oneself in the foot. In other words, there is a sinking feeling that complete disclosure can be the end of effective marketing. - NOT SO... read this book and find out how you can actually turn it into profits!
PLUS get Jack's Magic Cut and Paste Disclosures and Disclaimers that can be used as is or with a bit of editing to make your website/blog compliant and NOT kill sales.
The informational booklet is sold separately or as part of the Internet Law Compliance, Complete Legal Guide for Websites
Book and Membership.